diff --git a/Source/cmVisualStudio10TargetGenerator.cxx b/Source/cmVisualStudio10TargetGenerator.cxx
index 477945b39d..b374579664 100644
--- a/Source/cmVisualStudio10TargetGenerator.cxx
+++ b/Source/cmVisualStudio10TargetGenerator.cxx
@@ -155,6 +155,13 @@ void cmVisualStudio10TargetGenerator::Generate()
   this->WriteString("<Keyword>Win32Proj</Keyword>\n", 2);
   this->WriteString("<Platform>", 2);
   (*this->BuildFileStream) << this->Platform << "</Platform>\n";
+  const char* projLabel = this->Target->GetProperty("PROJECT_LABEL");
+  if(!projLabel)
+    {
+    projLabel = this->Name.c_str();
+    }
+  this->WriteString("<ProjectName>", 2);
+  (*this->BuildFileStream) << projLabel << "</ProjectName>\n";
   this->WriteString("</PropertyGroup>\n", 1);
   this->WriteString("<Import Project="
                     "\"$(VCTargetsPath)\\Microsoft.Cpp.Default.props\" />\n",
diff --git a/Tests/FunctionTest/CMakeLists.txt b/Tests/FunctionTest/CMakeLists.txt
index ef55173491..5d4f42d4ae 100644
--- a/Tests/FunctionTest/CMakeLists.txt
+++ b/Tests/FunctionTest/CMakeLists.txt
@@ -166,3 +166,11 @@ ELSE(DEFINED SUBDIR_DEFINED)
 ENDIF(DEFINED SUBDIR_DEFINED)
 
 ADD_EXECUTABLE(FunctionTest functionTest.c)
+
+# Use the PROJECT_LABEL property: in IDEs, the project label should appear
+# in the UI rather than the target name. If this were a good test of the
+# property rather than just a smoke test, it would verify that the label
+# actually appears in the UI of the IDE... Or at least that the text appears
+# somewhere in the generated project files.
+SET_PROPERTY(TARGET miniFunctionTest
+  PROPERTY PROJECT_LABEL "Test de Fonctionnement")